The Business Book Big Ideas Simply Explained – DK Series

Price range: ₨ 1,500 through ₨ 2,500

COLOR OUTLINE: Pages
Language: English
Category: CSS PMS
Book Code:73545

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Book Name: The Business Book Big Ideas Simply Explained – DK Series
Book Author: DK (Dorling Kindersley)Book Publisher: DK Publishing (Dorling Kindersley Limited)
Edition: New / Fully Revised
Format: Paperback
Language: English
Book Code:73545
Category: Master Level Books
Book Code: ISBN-13: 978-0241727690
Outline: Pages
About US

The Business Book: Big Ideas Simply Explained – DK Series is an engaging and visually rich guide that breaks down the world’s most important business concepts, theories, and strategies into clear and simple language. Published by Dorling Kindersley (DK), this book is perfect for students, entrepreneurs, and professionals who want to understand business without complicated jargon.
The book covers a wide range of topics including management, leadership, marketing, economics, finance, human resources, and entrepreneurship. Complex ideas from famous thinkers such as Peter Drucker, Philip Kotler, Michael Porter, and Adam Smith are presented through illustrations, timelines, infographics, and real-world examples, making learning enjoyable and practical.
Explanation of over 100 major business ideas
Visual diagrams and easy summaries
Case studies from global companies
Concepts from startups to multinational firms
Suitable for beginners and advanced readers
This book is ideal for:
✔ Business and MBA students
✔ Entrepreneurs and startup founders
✔ Professionals in marketing & management
✔ Anyone interested in business knowledge
From understanding supply and demand to learning about branding, innovation, corporate strategy, and digital transformation, the book provides a complete overview of how businesses operate in the modern world. Each topic is presented on two pages with key quotes, definitions, and historical context.
The DK “Big Ideas Simply Explained” format makes this title one of the best self-learning business books available. Readers can quickly grasp essential concepts and apply them to careers, studies, or personal ventures.
Whether you are preparing for exams, starting a business, or improving professional skills, The Business Book – DK Series is a must-have reference that turns complex business knowledge into simple, memorable lessons.
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